The world’s independent watch brands in one place: movement, calibre, case size and price band. Filter, compare and tell us which ones you want in Brazil.
A guide by Coroa, a Brazilian importer of independent watches, to help collectors discover and compare brands.
See all brands A to Z ↓
Each country in numbers: cities, movements, most used calibres and average list price.
A small, independent watch brand, usually founded by enthusiasts, with limited production and direct sales. The guide spans microbrands to independent ateliers and shows each brand’s country, movement, calibre family, case size and price band.
Independent brands that sell wristwatches under their own name. Shops, resellers and defunct brands are excluded. If one is missing, use the suggest-a-brand button.
A few. The guide maps the market and is open to every brand. Coroa is starting to bring some of them to Brazil, with invoice and local warranty; when Coroa sells a brand, its page says so. “I want it in Brazil” helps choose the next ones. Registering interest is not an order or a reservation.
The guide shows the average list price on each brand’s website, converted at the Central Bank of Brazil PTAX rate. It excludes taxes, shipping and import costs, and it is not Coroa’s selling price.
Brands can correct their data with “Is this your brand?”, and collectors can comment on each listing. The database is reviewed twice a week.
Twice a week: each round checks websites, prices and movements, adds new brands and updates exchange rates.
Yes, and a link is appreciated: “The Definitive Guide to Microbrands, Coroa” — coroawatches.com/microbrands. Listed brands can use the guide’s badge on their own website.