At a glance
- Origin
- Las Vegas, United States
- Founded
- 1996
- Movement
- Quartz and mechanical
- Calibre family
- Sellita, ETA, other Swiss
- Calibres
- Automatic: ETA 2824, Sellita SW200
Hand-wound: ETA 6497, Sellita SW210
Quartz: Ronda 5040
Calibre data with support from Carlos Ruiz · @calibre_independente - Case
- 38–44 mm
- Styles
- chronograph, dive, field, GMT
- Water resistance
- up to 300 m
- Average list price
- $600 (half the catalogue between $400 and $780)
Price on the brand’s website, converted at the exchange rate, excluding taxes, shipping and import costs. - Checked
- Oct 17, 2026 on the official website
- Source checked
- swcusa.com/collections/all ↗
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Public data read on the brand’s own website and in specialist publications. Spotted an error? Use the “Is this your brand?” button in the guide or see the corrections log. A guide by Coroa, a Brazilian importer of independent watches. How the guide is made →