At a glance
- Origin
- Maidenhead, United Kingdom
- Founded
- 2004
- Movement
- Quartz and mechanical
- Calibre family
- Sellita, in-house calibre, ETA
- Calibres
- Automatic: Sellita SW200, Sellita SW220, Sellita SW300, Sellita SW330, Sellita SW510, in-house calibre
Hand-wound: Sellita SW210, in-house calibre
Quartz: ETA G10.202
Calibre data with support from Carlos Ruiz · @calibre_independente - Case
- 36–44 mm
- Styles
- dive, GMT, chronograph, field, dress
- Water resistance
- up to 300 m
- Average list price
- $2,300
Price on the brand’s website, converted at the exchange rate, excluding taxes, shipping and import costs. - Checked
- Oct 17, 2026 on the official website
- Source checked
- christopherward.com/int/watches ↗
christopherward.com/int/dive-watches ↗ - In the press
- Teddy Baldassarre — The 85 Best Microbrand Watches In 2026 (2026) ↗
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Public data read on the brand’s own website and in specialist publications. Spotted an error? Use the “Is this your brand?” button in the guide or see the corrections log. A guide by Coroa, a Brazilian importer of independent watches. How the guide is made →