At a glance
- Origin
- Rochester, United States
- Founded
- 2006
- Movement
- Automatic and hand-wound
- Calibre family
- ETA, Sellita
- Calibres
- Automatic: Sellita SW200, Valjoux 7750, ETA 2892
Hand-wound: ETA 6498, Swiss partner 218
Calibre data with support from Carlos Ruiz · @calibre_independente - Case
- 40–42 mm
- Styles
- chronograph, dress, GMT, pilot
- Water resistance
- up to 50 m
- Average list price
- $2,300
Price on the brand’s website, converted at the exchange rate, excluding taxes, shipping and import costs. - Checked
- Oct 17, 2026 on the official website
- Source checked
- averitas.com/shop ↗
averitas.com/product/the-primus ↗
Want this brand in Brazil?
Registering interest helps Coroa choose the next brands to import into Brazil, with invoice and local warranty. It is not an order or a reservation.
Where it appears in the guide
Similar brands
Public data read on the brand’s own website and in specialist publications. Spotted an error? Use the “Is this your brand?” button in the guide or see the corrections log. A guide by Coroa, a Brazilian importer of independent watches. How the guide is made →