Coroa · coroawatches.com

Microbrands from China

The 36 independent watch brands from China in Coroa’s guide, with movement, calibre, case size and price band for each. Filter, compare and tell us which ones you want in Brazil.

A guide by Coroa, a Brazilian importer of independent watches, to help collectors discover and compare brands.
← Full guide, with every brand
Brands from China, A to Z ↓

36brands
10cities
23%mechanical
Map of the brands from China
1

    Microbrands from China in numbers

    The guide lists 36 independent watch brands from China, with the most in Shenzhen (8), Dongguan (6) and Guangzhou (2). Of those with a known movement, 23% make only mechanical watches, 0% only quartz and 77% both.

    The most used calibres are Chinese calibres (23 brands), Seiko/TMI (22 brands) and Miyota/Citizen (20 brands). 6 brands use in-house calibres.

    The average list price at origin is around $230; 25 of the 34 brands with published prices are under $1,000. Prices follow each brand’s website, converted at the exchange rate, and exclude taxes, shipping and import costs.

    The oldest in the guide is Seagull, founded in 1955; 14 were founded in 2015 or later. The most common styles are chronograph, GMT and dress.

    Most followed on Instagram

    Microbrands from other countries

    By type of watch

    See the full guide, with all 1,178 brands from 62 countries

    Frequently asked questions

    What is a microbrand?

    A small, independent watch brand, usually founded by enthusiasts, with limited production and direct sales. The guide spans microbrands to independent ateliers and shows each brand’s country, movement, calibre family, case size and price band.

    How does a brand get into the guide?

    Independent brands that sell wristwatches under their own name. Shops, resellers and defunct brands are excluded. If one is missing, use the suggest-a-brand button.

    Does Coroa sell these brands?

    A few. The guide maps the market and is open to every brand. Coroa is starting to bring some of them to Brazil, with invoice and local warranty; when Coroa sells a brand, its page says so. “I want it in Brazil” helps choose the next ones. Registering interest is not an order or a reservation.

    Why does the guide’s price differ from the price in Brazil?

    The guide shows the average list price on each brand’s website, converted at the Central Bank of Brazil PTAX rate. It excludes taxes, shipping and import costs, and it is not Coroa’s selling price.

    I found wrong data. How do I fix it?

    Brands can correct their data with “Is this your brand?”, and collectors can comment on each listing. The database is reviewed twice a week.

    How often is the guide updated?

    Twice a week: each round checks websites, prices and movements, adds new brands and updates exchange rates.

    Can I cite the guide?

    Yes, and a link is appreciated: “The Definitive Guide to Microbrands, Coroa” — coroawatches.com/microbrands. Listed brands can use the guide’s badge on their own website.

    Corrections log → · How the guide is made →

    Brands from China, A to Z · 36

    A

    Addiesdive CN quartz and mechanical
    Agelocer CN quartz and mechanical · 26–44 mm

    B

    Baltany CN quartz and mechanical · 36–39 mm
    Behrens CN quartz and mechanical · 42 mm
    Beijing Watch Factory CN quartz and mechanical · 28–45 mm
    BERNY CN quartz and mechanical · 36–48 mm
    Boderry CN quartz and mechanical · 36–42 mm
    Burei CN quartz and mechanical

    C

    Celadon CN mechanical · 38–42 mm
    CIGA Design CN automatic and hand-wound · 43–50 mm
    Cronos CN quartz and mechanical

    F

    FAM AL HUT CN
    Farasute CN quartz and mechanical · 31–40 mm
    Feice CN quartz and mechanical · 38–42 mm

    H

    Halcyon Watch CN automatic and hand-wound · 37–42 mm
    Heimdallr Watch Co. CN automatic · 28–48 mm

    I

    IXDAO CN quartz and mechanical · 28–48 mm

    J

    Jianghun CN quartz and mechanical · 39–46 mm

    L

    Lobinni CN quartz and mechanical · 33–45 mm
    Lucky Harvey CN automatic · 40–43 mm

    M

    Memorigin CN quartz and mechanical · 35–42 mm
    Milifortic CN quartz and mechanical · 36–44 mm
    Militado CN quartz and mechanical · 36–40 mm

    P

    Pagani Design CN quartz and mechanical
    Peacock Watches CN quartz and mechanical · 27–46 mm
    Phorcydes CN quartz and mechanical · 36–45 mm
    Proxima CN mechanical · 39 mm

    S

    San Martin CN quartz and mechanical · 36–43 mm
    Seagull CN automatic and hand-wound
    Steeldive CN quartz and mechanical · 36–49 mm
    Sugess Watches CN automatic and hand-wound · 36–42 mm

    T

    Tactical Frog CN quartz and mechanical
    Tandorio CN quartz and mechanical
    Thorn CN quartz and mechanical · 36–47 mm

    W

    Watchdives CN quartz and mechanical
    Wolkov CN quartz and mechanical · 45 mm