The definitive guide to microbrands

Sō Labs

Sō Labs is an independent watch brand from Chicago, United States, founded in 2019. In its current catalogue, it makes quartz and mechanical watches, uses Sellita and Miyota/Citizen calibres and has cases from 38 to 40 mm.

Official website ↗

At a glance

Origin
Chicago, United States
Founded
2019
Movement
Quartz and mechanical
Calibre family
Sellita, Miyota/Citizen
Calibres
Automatic: Sellita SW220
Quartz: Miyota 2105
Calibre data with support from Carlos Ruiz · @calibre_independente
Case
38–40 mm
Styles
Not available
Water resistance
up to 100 m
Average list price
$720
Price on the brand’s website, converted at the exchange rate, excluding taxes, shipping and import costs.
Checked
Oct 17, 2026 on the official website
Source checked
so-labs.co/collections/all ↗

Want this brand in Brazil?

Registering interest helps Coroa choose the next brands to import into Brazil, with invoice and local warranty. It is not an order or a reservation.

Register interest in the guideIs this your brand? Correct the listing

Where it appears in the guide

Similar brands

Public data read on the brand’s own website and in specialist publications. Spotted an error? Use the “Is this your brand?” button in the guide or see the corrections log. A guide by Coroa, a Brazilian importer of independent watches. How the guide is made →