At a glance
- Origin
- New York, United States
- Founded
- 2018
- Movement
- Mechanical
- Calibre family
- Sellita, ETA, Seiko/TMI
- Calibres
- Automatic: Sellita SW510, Sellita SW500, Sellita SW400, Sellita SW266, Sellita SW330, Sellita SW200, ETA 2893, Seiko NH35, Seiko NH34, Girard-Perregaux GP03300, Arola 7750, Landeron 73
Hand-wound: in-house calibre, Angelus A5000, Habring² A11CP, Minerva 17'22, Vulcain V10
Calibre data with support from Carlos Ruiz · @calibre_independente - Case
- 39 mm
- Styles
- chronograph, dress
- Water resistance
- up to 50 m
- Average list price
- $3,600 (half the catalogue between $3,300 and $5,000)
Price on the brand’s website, converted at the exchange rate, excluding taxes, shipping and import costs. - Checked
- Oct 15, 2026 on the official website
- Source checked
- massenalab.com/collections/all ↗
- In the press
- Teddy Baldassarre — The 85 Best Microbrand Watches In 2026 (2026) ↗
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Where it appears in the guide
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Public data read on the brand’s own website and in specialist publications. Spotted an error? Use the “Is this your brand?” button in the guide or see the corrections log. A guide by Coroa, a Brazilian importer of independent watches. How the guide is made →