The 29 independent watch brands from Sweden in Coroa’s guide, with movement, calibre, case size and price band for each. Filter, compare and tell us which ones you want in Brazil.
A guide by Coroa, a Brazilian importer of independent watches, to help collectors discover and compare brands.
← Full guide, with every brand
Brands from Sweden, A to Z ↓
The guide lists 29 independent watch brands from Sweden, with the most in Stockholm (12), Linköping (3) and Gothenburg (2). Of those with a known movement, 34% make only mechanical watches, 31% only quartz and 35% both.
The most used calibres are Sellita (13 brands), Miyota/Citizen (11 brands) and Seiko/TMI (8 brands). 1 brand uses an in-house calibre.
The average list price at origin is around $640; 18 of the 29 brands with published prices are under $1,000. Prices follow each brand’s website, converted at the exchange rate, and exclude taxes, shipping and import costs.
The oldest in the guide is Halda Watch Company, founded in 1887; 15 were founded in 2015 or later. The most common styles are dress, chronograph and GMT.
A small, independent watch brand, usually founded by enthusiasts, with limited production and direct sales. The guide spans microbrands to independent ateliers and shows each brand’s country, movement, calibre family, case size and price band.
Independent brands that sell wristwatches under their own name. Shops, resellers and defunct brands are excluded. If one is missing, use the suggest-a-brand button.
A few. The guide maps the market and is open to every brand. Coroa is starting to bring some of them to Brazil, with invoice and local warranty; when Coroa sells a brand, its page says so. “I want it in Brazil” helps choose the next ones. Registering interest is not an order or a reservation.
The guide shows the average list price on each brand’s website, converted at the Central Bank of Brazil PTAX rate. It excludes taxes, shipping and import costs, and it is not Coroa’s selling price.
Brands can correct their data with “Is this your brand?”, and collectors can comment on each listing. The database is reviewed twice a week.
Twice a week: each round checks websites, prices and movements, adds new brands and updates exchange rates.
Yes, and a link is appreciated: “The Definitive Guide to Microbrands, Coroa” — coroawatches.com/microbrands. Listed brands can use the guide’s badge on their own website.