Coroa · coroawatches.com

Microbrands from Italy

The 49 independent watch brands from Italy in Coroa’s guide, with movement, calibre, case size and price band for each. Filter, compare and tell us which ones you want in Brazil.

A guide by Coroa, a Brazilian importer of independent watches, to help collectors discover and compare brands.
← Full guide, with every brand
Brands from Italy, A to Z ↓

49brands
29cities
63%mechanical
Map of the brands from Italy
1

    Microbrands from Italy in numbers

    The guide lists 49 independent watch brands from Italy, with the most in Milan (7), Rome (7) and Florence (2). Of those with a known movement, 63% make only mechanical watches, 2% only quartz and 35% both.

    The most used calibres are Sellita (25 brands), Seiko/TMI (19 brands) and Miyota/Citizen (19 brands).

    The average list price at origin is around $960; 23 of the 45 brands with published prices are under $1,000. Prices follow each brand’s website, converted at the exchange rate, and exclude taxes, shipping and import costs.

    The oldest in the guide is Lamberti Orologiai, founded in 1937; 26 were founded in 2015 or later. The most common styles are dive, chronograph and GMT.

    Most followed on Instagram

    Microbrands from other countries

    By type of watch

    See the full guide, with all 1,181 brands from 62 countries

    Frequently asked questions

    What is a microbrand?

    A small, independent watch brand, usually founded by enthusiasts, with limited production and direct sales. The guide spans microbrands to independent ateliers and shows each brand’s country, movement, calibre family, case size and price band.

    How does a brand get into the guide?

    Independent brands that sell wristwatches under their own name. Shops, resellers and defunct brands are excluded. If one is missing, use the suggest-a-brand button.

    Does Coroa sell these brands?

    A few. The guide maps the market and is open to every brand. Coroa is starting to bring some of them to Brazil, with invoice and local warranty; when Coroa sells a brand, its page says so. “I want it in Brazil” helps choose the next ones. Registering interest is not an order or a reservation.

    Why does the guide’s price differ from the price in Brazil?

    The guide shows the average list price on each brand’s website, converted at the Central Bank of Brazil PTAX rate. It excludes taxes, shipping and import costs, and it is not Coroa’s selling price.

    I found wrong data. How do I fix it?

    Brands can correct their data with “Is this your brand?”, and collectors can comment on each listing. The database is reviewed twice a week.

    How often is the guide updated?

    Twice a week: each round checks websites, prices and movements, adds new brands and updates exchange rates.

    Can I cite the guide?

    Yes, and a link is appreciated: “The Definitive Guide to Microbrands, Coroa” — coroawatches.com/microbrands. Listed brands can use the guide’s badge on their own website.

    Corrections log → · How the guide is made →

    Brands from Italy, A to Z · 49

    A

    A-13A IT quartz and mechanical · 42 mm
    Aenigma Watches IT mechanical · 39–42 mm
    Allemano Time IT automatic and hand-wound · 44 mm
    Arcaido IT automatic · 42 mm
    Axon IT automatic · 39 mm

    B

    Bramier IT automatic · 40 mm

    C

    Coggiola IT hand-wound · 40–44 mm
    CT Scuderia IT quartz and mechanical · 42–44 mm

    D

    D1 Milano IT quartz and mechanical · 28–42 mm

    E

    Echo/Neutra IT automatic and hand-wound · 39–42 mm

    F

    Fathers IT automatic · 38–40 mm
    Franchi Menotti IT automatic · 42 mm
    Fumagazzi IT quartz and mechanical · 41–47 mm

    G

    Gaga Milano IT quartz and mechanical · 40–48 mm
    Giuliano Mazzuoli IT automatic · 45 mm
    Gravithin IT quartz and mechanical · 39–42 mm
    Gruppo Ardito Watches IT automatic and hand-wound · 39–46 mm

    H

    HTD Watches IT automatic · 39–48 mm

    I

    Ichnos IT automatic and hand-wound · 36–42 mm

    L

    Lamberti Orologiai IT automatic and hand-wound
    Liberum IT automatic · 42 mm
    Ligure IT automatic · 41 mm
    Locman IT quartz and mechanical · 32–49 mm

    M

    M2Z Watches IT automatic · 46 mm
    Mazzucato IT quartz and mechanical · 42–48 mm
    Megisto IT automatic · 39 mm
    Memphis Belle IT quartz and mechanical · 38–46 mm

    N

    Naga Watches IT quartz and mechanical · 39 mm
    Nazareno Rossetti IT automatic and hand-wound · 44 mm
    NIMA Watches IT automatic · 39 mm

    O

    Officine Tecniche IT automatic · 38–40 mm
    Orologi Calamai IT automatic · 26–42 mm
    Out of Order IT quartz and mechanical · 30–42 mm

    P

    Paradisi Watches IT automatic · 43 mm
    Perseo IT quartz and mechanical

    R

    retrovivo IT quartz · 39 mm

    S

    Sconvolto IT automatic · 41 mm

    T

    Terra Cielo Mare IT automatic · 38–43 mm
    Tolentino Watches IT automatic · 40 mm
    Trematic IT automatic · 38 mm
    Trifoglio Italia IT automatic · 36–42 mm

    U

    U-Boat Watches IT quartz and mechanical · 30–50 mm
    Ugolini Meccanica Watches IT quartz and mechanical · 43–44 mm
    Unimatic IT quartz and mechanical · 36–41.5 mm

    V

    Venezianico IT quartz and mechanical · 36–42 mm
    VeriWatch IT automatic · 38–41.5 mm
    Vertigo Watches IT quartz and mechanical · 39 mm
    Viqueria IT automatic and hand-wound · 38–43.5 mm

    Z

    Zannetti IT automatic and hand-wound · 33–51 mm