BUYER’S GUIDE
Buyer’s guide
Six pages on a single question: what changes depending on who imported the watch. None of them depends on buying from Coroa — all were written to hold even if you buy elsewhere.
The pages
- How to tell whether the seller is really the importer
The difference between a goods invoice and a service invoice, the question that settles it, and four more. - Is there an annual limit on importing under a CPF?
The answer is no. The limit that does exist is a different one, and the real risk goes by another name. - Who answers for the warranty when you were the importer
The Consumer Defence Code articles, and what is left of the chain with no importer in Brazil. - How to check the seller before you pay
Three free checks before the purchase and one after, step by step. - What importing a watch really costs
Customs value, the rates in force and ICMS calculated inside its own base. With the arithmetic shown. - What you receive along with the watch
What that document is, what it proves, and who answers for the warranty afterwards.
The argument, in one paragraph
When an imported watch is sold in Brazil, one of two things happened. Either the shop imported and is selling you goods — and you receive an NF-e modelo 55, a goods invoice, in your name. Or you imported, and the shop provided a service — the import declaration was filed under your CPF, and what you receive documents the service, not the goods. Both arrangements exist. What changes is who answers — and that is not in the listing.
Why we are the ones writing this
Coroa is being incorporated to act as the importer of record for independent brands in Brazil. We have a direct interest in this subject and it would be dishonest not to say so. It is also true that we have not imported anything yet: no stock, no catalogue, nothing to sell today.
This guide holds whether you buy from us or from anyone else. Ask us exactly the same questions.