DUG

DUG is an independent watch brand from Glashütte, Germany. In its current catalogue, it makes automatic watches, uses Sellita calibres and has cases from 37 to 42 mm.

At a glance

Origin
Glashütte, Germany
Movement
Automatic only
Calibre family
Sellita
Calibres
Automatic: Sellita SW400 (DUG 400), Sellita SW200 (DUG 200)
Calibre data with support from Carlos Ruiz · @calibre_independente
Case
37–42 mm
Styles
dress, dive
Water resistance
up to 100 m
Average list price
$1,500 (half the catalogue between $1,500 and $1,700)
Price on the brand’s website, converted at the exchange rate, excluding taxes, shipping and import costs.
Checked
Oct 21, 2026 on the official website
Source checked
wornandwound.com/dug-the-new-kids-on-the-block-in-glashutte ↗
ablogtowatch.com/dug-purist-typ-1-watch-review-glashutte-… ↗

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Where it appears in the guide

Similar brands

Public data read on the brand’s own website and in specialist publications. Spotted an error? Use the “Is this your brand?” button in the guide or see the corrections log. A guide by Coroa, a Brazilian importer of independent watches. How the guide is made →